Asics NYC Marathon

Microsite. Social. Virtual Marathon. 3D Printing. Digital Banners. OOH, Times Square Billboards.

This was a massive effort. We honored NYC marathoners by 3D-printing 500 customized mini runner statues. But that was just the beginning. We activated microsites, social, banners and hashtags. Next, we created a live virtual marathon on Twitter, wrapped busses, used RFID technology and even installed massive interactive billboards in Time Square. It was a lot of work, but completely worth it. BW Partnered with Vitro on the copywriting for this project.