Carnivor Wine

Social. Online video.

Carnivor wine was made to enjoy with meat. Not to make make the meat taste better—but to make the experience matter more. This point of view came to life in a social media campaign that expressed the animal side of the vineyard. For this project, we engaged internationally renowned photographers to shoot the food and wine. We deployed an artist to create pieces using the wine as paint. We partnered with Vitro to produce video and photography in-house. And finally, we ate a ton of steak to prove our research right.