ECHO

National TV. Experiential.

Echo power equipment is as reliable as it is tough. And we realized that when your backyard is a mess, it gets on your nerves. Worse yet, it taunts you. To symbolize the internal teasing that goes on in a man’s head, we created the Yard Trolls. (Fun fact, we modeled our three trolls after General Zod and his two partners from Superman 2) These three villains also became real—we outfitted actors in Hollywood-designed latex costumes to terrorize fans at March Madness games. BW partnered with Cramer-Krasselt for all this evil fun.