Huggies

National TV.

Baby shoots are always interesting. We don’t just cast one baby—we cast three. As cute as they are, we can’t bank on a toddler not getting terrible after just two scenes. For good measure, we threw in a frog and a dad in a tiara to make it a play date to remember. BW partnered with Ogilvy on this project.

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Galleri Test: 2021 Double Gold Winner