Illumina

Brand voice. Creative concept. Full website, print, video, social, and OOH copy creation.

llumina wanted to expand from its focus in genomics to fully encompass RNA, Epigenetics, and event Proteins to better provide clinically meaningful data in the world of multiomics. Integrating multiomics gives you the sum of all parts, allowing you to see what you might be missing in order to see the entire picture.

Won 2 Platinums at the 2021 Marcom Awards for Excellence in a Creative Campaign.