Johnsonville Brattender
Brand voice. Creative concept. Social Media Campaign.
The Brattender will gladly give you a little food for thought. And that food should always taste like a brat. We created this fictional character who would post daily affirmations to the sausage he loves. We wrote and posted hundreds, and here are a few of my favorites.
![Screen+Shot+2018-04-24+at+6.48.38+AM.png](https://images.squarespace-cdn.com/content/v1/641b5d5540d5295a3c4f378c/1679514973443-AP8MBMFHL8EHRY7EG9GN/Screen%2BShot%2B2018-04-24%2Bat%2B6.48.38%2BAM.png)
![Screen+Shot+2018-04-24+at+6.49.13+AM.png](https://images.squarespace-cdn.com/content/v1/641b5d5540d5295a3c4f378c/1679514973425-NVZM98HKUQ1SE7JP2ZD4/Screen%2BShot%2B2018-04-24%2Bat%2B6.49.13%2BAM.png)
![Screen+Shot+2018-04-24+at+6.50.32+AM.png](https://images.squarespace-cdn.com/content/v1/641b5d5540d5295a3c4f378c/1679514973376-856TC83VQNH57UB3OPWM/Screen%2BShot%2B2018-04-24%2Bat%2B6.50.32%2BAM.png)
![Screen+Shot+2018-04-24+at+6.49.47+AM.png](https://images.squarespace-cdn.com/content/v1/641b5d5540d5295a3c4f378c/1679514973382-XLTG409X7HNTHDMEM28L/Screen%2BShot%2B2018-04-24%2Bat%2B6.49.47%2BAM.png)
![Screen+Shot+2018-04-24+at+6.48.58+AM.png](https://images.squarespace-cdn.com/content/v1/641b5d5540d5295a3c4f378c/1679514973433-XQ7754T20QXYK2H3LPQK/Screen%2BShot%2B2018-04-24%2Bat%2B6.48.58%2BAM.png)
![Screen+Shot+2018-04-24+at+6.50.14+AM.png](https://images.squarespace-cdn.com/content/v1/641b5d5540d5295a3c4f378c/1679514973389-NJ2P0G91WHIR9HN0DIRB/Screen%2BShot%2B2018-04-24%2Bat%2B6.50.14%2BAM.png)
![Screen+Shot+2018-04-24+at+6.49.40+AM.png](https://images.squarespace-cdn.com/content/v1/641b5d5540d5295a3c4f378c/1679514973402-O1OW6J5XLCHQV260CXJQ/Screen%2BShot%2B2018-04-24%2Bat%2B6.49.40%2BAM.png)
![Screen+Shot+2018-04-24+at+6.49.56+AM.png](https://images.squarespace-cdn.com/content/v1/641b5d5540d5295a3c4f378c/1679514973366-0W8DOC7DL1TE5LND24JT/Screen%2BShot%2B2018-04-24%2Bat%2B6.49.56%2BAM.png)
![Screen+Shot+2018-04-24+at+6.49.30+AM.png](https://images.squarespace-cdn.com/content/v1/641b5d5540d5295a3c4f378c/1679514973353-DWQ712VHAX3S0TXXFJYZ/Screen%2BShot%2B2018-04-24%2Bat%2B6.49.30%2BAM.png)
![Screen+Shot+2018-04-24+at+6.49.20+AM.png](https://images.squarespace-cdn.com/content/v1/641b5d5540d5295a3c4f378c/1679514973396-NZ38AK9FIWU6TYFJIF1Y/Screen%2BShot%2B2018-04-24%2Bat%2B6.49.20%2BAM.png)
![Screen+Shot+2018-04-24+at+6.49.05+AM.png](https://images.squarespace-cdn.com/content/v1/641b5d5540d5295a3c4f378c/1679514973410-QC5MWBJJZQUHUEYT3ZJG/Screen%2BShot%2B2018-04-24%2Bat%2B6.49.05%2BAM.png)
![Screen+Shot+2018-04-24+at+6.48.49+AM.png](https://images.squarespace-cdn.com/content/v1/641b5d5540d5295a3c4f378c/1679514973418-O0NVQ535D1WF0X1SWI3R/Screen%2BShot%2B2018-04-24%2Bat%2B6.48.49%2BAM.png)
![Screen+Shot+2018-04-24+at+6.50.41+AM.png](https://images.squarespace-cdn.com/content/v1/641b5d5540d5295a3c4f378c/1679514973359-CTSQ38W3AK70I3WKACPV/Screen%2BShot%2B2018-04-24%2Bat%2B6.50.41%2BAM.png)