T-Mobile Catch Jeremy Campaign

National Broadcast TV. Online Video Content. International and interactive Integrated Digital Campaign. $74,000 phone bill.

To show how much you actually need an international calling plan from T-Mobile, we sent a kid to Europe with another company’s phone plan. The result was a $74,000 phone bill, and a point proven. Catch Jeremy was a fully-integrated campaign covering most of Europe in 35 days. BW creative directed and orchestrated three copywriting and videography teams in Europe, Seattle, and San Francisco. Partnering with Publicis, this was basically a 24 hour-a-day effort for over a month.

We won 15+ awards for this campaign.