Sears

National TV. Theatrical Release

We’ve created an eclectic assortment of national spots for Sears. From conception to production, each has been an adventure. We’ve featured a few of our favorites here, including a simple Father’s Day spot that captured the honor of instigating the 2nd most successful Father’s Day in the company’s history. (We also created the 1st, just check out the “Man Of Steel” collaboration above.) And “A Midsummer Night’s Dream” was the biggest production Sears has ever attempted—and aired in theaters with the big-budget movie trailers. BW partnered with both Y&R and McGarrybowen on these.